Production Bureau: Pb are the real deal: a thriving UK creative comms company with a global reach. From live events to international exhibitions, Pb is a powerhouse of creative and technical talent. They are great people to work with and writing for their new website was a real pleasure. Hats off to Grit Digital  for a fantastic site design. Click the logo to visit the site
Hahnemühle: As one of the oldest companies in the world, this highly respected German manufacturer of fine art and digital photographic papers invited me to provide copy for their corporate brochure. The production portrays their heritage and cutting-edge relevance in today’s creative market.
Anglia Hot Tubs: A copywriter’s life is never dull and working on Norfolk’s leading supplier of hot tubs new website was a venture to relish. With inspirational design from the alchemists at Xactive and creative words from my copywriting lab, the site does full justice to this hot tub specialist. Click the pic to visit the site
Stoneleigh Apparel: Stoneleigh is a major force in the European apparel sector. The company designs and supplies garments to leading High St. brands from its network of Asian partner factories. In addition to writing  their new website, I also co-ordinated the site's design and development. Click the studio to visit the site
Tanner Warehouse: Working through Fountain, Digital Marketeers, I was commissioned to create vibrant copy for the website of this brilliant new events space in London. A world away from the humdrum function rooms of old, the Warehouse is a stylish and exciting venue. Click the pic to visit the site
Hill – BASE17: Engaged by Xactive, a leading Design & Marketing agency, I have written sales copy for a number of online brochures for prestigious house builder Hill. BASE17 is a development of stylish apartments located in London’s up-and-coming Elephant & Castle. Click the Elephant to view the brochure
Fountain: Norwich based Fountain are Digital Marketeers with a unique and highly successful approach to strategic online marketing. As part of a major re-branding exercise I was asked to contribute sales and specialist copy for their graphically stunning new website. Click the Fountain icon to visit the site
Xactive: I was again commissioned by this top creative agency to write compelling sales copy for a new property development by Hill – Housebuilder of the Year 2015. Mill Grange is set in a picturesque village in Cambridgeshire in close proximity to Newmarket and Cambridge. Click the pic to view the brochure
Cliff Park Ormiston Academy: Engaged by Cameron Creative, a thriving Norwich design agency, I was commissioned to review the text of the Academy’s planned new prospectus. The brief was to adapt the rather factual tone of the copy to one which engaged directly with pupils’ parents. Click the logo to view the brochure
The Parson Woodforde: As Marketing Consultant for this stylish gastro-pub & restaurant with rooms, I re-energised their static website with content which engaged directly with their target customers through regular updates. I also increased the pub’s social media activity and following.  Click the steak to visit the site
Coffee Quest: Coffee is the copywriter’s best friend when deadlines are tight so writing Coffee Quest’s new website was the perfect project for me! Peter Fears is a man who knows his beans and his company Coffee Quest is a leading B2B equipment and beverages supplier in East Anglia. Click the cup to visit the site
Urban Plumbing: “I asked Eric to help with my website. He listened, got it immediately & delivered a clear, upbeat re-write which I am truly delighted with. He listened to what I wanted and he knows his stuff, from keywords to SEO; all the things I have no idea about. No hesitation to recommend or use him again.”
Sree Santhosh Garments: This Indian manufacturer recognised that their UK export drive needed underpinning with high-quality marketing content. Interpreting the brief into Contemporary Business English, my copy combined technical data and environmental initiatives with powerful sales messages. Click the cover to view a sample page
Peter Robinson's Cats: Peter is a highly respected artist producing cat portraits by commission. My recent challenge as a copywriter was to write words for his new website which would reach out to cat lovers across the world and persuade them to immortalise their pet through Peter’s unique artwork. Click the cat to visit Peter's site
Sir Steve Redgrave: I was commissioned to devise and implement a marketing strategy for the launch and development of the FiveGold brand. The copywriting tone and content, drawing on Redgrave’s unique five gold medal Olympic record, played a key role in the continuing success of the brand.
Ben Sherman: As Marketing Director of this iconic brand in the 1990’s, my challenge was to update its image and product profile for a younger audience whilst retaining the key strengths of its origins. The brand was successfully re-launched with a marketing approach which fused its 1960’s heritage with prevailing fashion trends.
Pierre Cardin: My brief was to create an advertising campaign which would capture the attention of London commuters, raise the Cardin profile and boost sales. Posters were displayed in Tube stations, and Buses carried signage promoting the brand creatively yet commercially. The campaign yielded great results for the UK licensee.
Eurotex: The UK division of this Danish textile company commissioned me to write content for a brochure and website. With global production resources, the challenge was to balance technical data with a strong competitive sales message. Click the pic to see some sample pages