Professional copywriting adds real value to your business, delivering results and making you money. Whether you're a local trader, service provider or big business owner, your website should work tirelessly for you. Every word must pay its way and reward your investment. I can help you to gain the vital competitive edge by inspiring your audience with persuasive, targeted narrative.
So, if it’s time for a fresh approach, let’s work together and put powerful content centre-stage. Yes, creative design catches the eye but pretty pictures alone don’t do the business. It’s the words that seal the deal.
Whatever you’re planning, new site or makeover, if you’re looking for a results-driven copywriter with a wealth of experience and proven track-record, get in touch and let’s talk business. Meet some of my valued clients who did just that…
| David Brient Leadership Coach: David is a highly qualified Leadership Coach and Norfolk Chair of Vistage, a peer mentoring organisation for CEOs and senior Executives. I was commissioned to provide copy and project manage this new website, working closely with Host Design Studio. The site focuses on David’s specialities – Conflict Management, Collaboration Skills, Leadership Development and Effective Decision-Making. Click the logo to visit the site |
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Production Bureau: Pb are the real deal: a thriving UK creative
comms company with a global reach. From live events to
international exhibitions, Pb is a powerhouse of creative and
technical talent. They are great people to work with and writing
for their new website was a real pleasure. Hats off to Grit
Digital for a fantastic site design.
Click the logo to visit
the site
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Hahnemühle:
As one of the oldest companies in the world, this highly respected
German manufacturer of fine art and digital photographic papers
invited me to provide copy for their corporate brochure. The
production portrays their heritage and cutting-edge relevance in
today’s creative market. |
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Stoneleigh Apparel:
Stoneleigh is a
major force in the European apparel sector. The company designs
and supplies garments to leading High St. brands from its network
of Asian partner factories. In addition to writing their
new website, I also co-ordinated the site's design and development.
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Tanner Warehouse:
Working through
Fountain, Digital Marketeers, I was commissioned to create
vibrant copy for the website of this brilliant new events space
in London. A world away from the humdrum function rooms of old,
the Warehouse is a stylish and exciting venue.
Click
the pic to visit the site |
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Hill – BASE17:
Engaged by
Xactive, a
leading Design & Marketing agency, I have written sales copy for
a number of online brochures for prestigious house builder Hill.
BASE17 is a development of stylish apartments located in
London’s up-and-coming Elephant & Castle.
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Click the Elephant to view the brochure |
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Fountain: Norwich based Fountain are
Digital Marketeers with a unique and highly successful approach
to strategic online marketing. As part of a major re-branding
exercise I was asked to contribute sales and specialist copy for
their graphically stunning new website.
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Click the Fountain icon to visit the site
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Xactive: I was again commissioned by this top
creative agency to write compelling sales copy for a new
property development by Hill – Housebuilder of the Year 2015.
Mill Grange is set in a picturesque village in Cambridgeshire in
close proximity to Newmarket and Cambridge.
Click the pic to view the brochure |
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Cliff Park Ormiston Academy:
Engaged by Cameron Creative, a thriving Norwich design agency, I was commissioned to review the text of the Academy’s planned new prospectus. The brief was to adapt the rather factual tone of the copy to one which engaged directly with pupils’ parents.
Click the logo to view the brochure |
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Coffee Quest:
Coffee is the copywriter’s best friend when deadlines are tight
so writing Coffee Quest’s new website was the perfect project
for me! Peter Fears is a man who knows his beans and his company
Coffee Quest is a leading B2B equipment and beverages supplier
in East Anglia.
Click the cup to visit the site
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Urban Plumbing:
“I asked Eric to help
with my website. He listened, got it immediately & delivered a
clear, upbeat re-write which I am truly delighted with. He
listened to what I wanted and he knows his stuff, from keywords
to SEO; all the things I have no idea about. No hesitation to
recommend or use him again.”
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Sree Santhosh Garments:
This Indian manufacturer recognised that their UK export
drive needed underpinning with high-quality marketing content.
Interpreting the brief into
Contemporary Business English my copy combined
technical data and environmental initiatives with powerful sales
messages.
Click
the cover to view a sample page
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Peter Robinson's Cats:
Peter is a highly respected artist producing cat portraits by
commission. My recent challenge as a copywriter was to write
words for his new website which would reach out to cat lovers
across the world and persuade them to immortalise their pet
through Peter’s unique artwork.
Click the cat to see a painting
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Sir Steve Redgrave: I was
commissioned to devise and implement a marketing strategy for
the launch and development of the FiveGold brand. The
copywriting tone and content, drawing on Redgrave’s unique five
gold medal Olympic record, played a key role in the continuing
success of the brand. |
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Ben Sherman:
As Marketing Director of this iconic brand in the 1990’s, my
challenge was to update its image and product profile for a
younger audience whilst retaining the key strengths of its
origins. The brand was successfully re-launched with a marketing
approach which fused its 1960’s heritage with prevailing fashion
trends. |
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Pierre Cardin: My brief was
to create an advertising campaign which would capture the
attention of London commuters, raise the Cardin profile and
boost sales. Posters were displayed in Tube stations, and Buses
carried signage promoting the brand creatively yet commercially.
The campaign yielded great results for the UK licensee. |
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Eurotex: The UK division of this Danish textile
company commissioned me to write content for a brochure and
website. With global production resources, the challenge was to
balance technical data with a strong competitive sales message.
Click the pic to see some sample pages |
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