Good words are game-changers: illuminate, influence & activate

Professional copywriting adds real value to your business, delivering results and making you money. Whether you're a local trader, service provider or big business owner, your website should work tirelessly for you. Every word must pay its way and reward your investment. I can help you to gain the vital competitive edge by inspiring your audience with persuasive, targeted narrative.

So, if it’s time for a fresh approach, let’s work together and put powerful content centre-stage. Yes, creative design catches the eye but pretty pictures alone don’t do the business. It’s the words that seal the deal.

Whatever you’re planning, new site or makeover, if you’re looking for a results-driven copywriter with a wealth of experience and proven track-record, get in touch and let’s talk business. Meet some of my valued clients who did just that…
 
 
Production Bureau: Pb are the real deal: a thriving UK creative comms company with a global reach. From live events to international exhibitions, Pb is a powerhouse of creative and technical talent. They are great people to work with and writing for their new website was a real pleasure. Hats off to Grit Digital  for a fantastic site design. Click the logo to visit the site  
 
Hahnemühle: As one of the oldest companies in the world, this highly respected German manufacturer of fine art and digital photographic papers invited me to provide copy for their corporate brochure. The production portrays their heritage and cutting-edge relevance in today’s creative market.  
 
Anglia Hot Tubs: A copywriter’s life is never dull and working on Norfolk’s leading supplier of hot tubs new website was a venture to relish. With inspirational design from the alchemists at Xactive and creative words from my copywriting lab, the site does full justice to this hot tub specialist. Click the pic to visit the site  
 
Stoneleigh Apparel: Stoneleigh is a major force in the European apparel sector. The company designs and supplies garments to leading High St. brands from its network of Asian partner factories. In addition to writing  their new website, I also co-ordinated the site's design and development. Click the studio to visit the site  
 
Tanner Warehouse: Working through Fountain, Digital Marketeers, I was commissioned to create vibrant copy for the website of this brilliant new events space in London. A world away from the humdrum function rooms of old, the Warehouse is a stylish and exciting venue. Click the pic to visit the site  
 
Hill – BASE17: Engaged by Xactive, a leading Design & Marketing agency, I have written sales copy for a number of online brochures for prestigious house builder Hill. BASE17 is a development of stylish apartments located in London’s up-and-coming Elephant & Castle.
Click the Elephant to view the brochure
 
 
Fountain: Norwich based Fountain are Digital Marketeers with a unique and highly successful approach to strategic online marketing. As part of a major re-branding exercise I was asked to contribute sales and specialist copy for their graphically stunning new website.
Click the Fountain icon to visit the site
 
Xactive: I was again commissioned by this top creative agency to write compelling sales copy for a new property development by Hill – Housebuilder of the Year 2015. Mill Grange is set in a picturesque village in Cambridgeshire in close proximity to Newmarket and Cambridge. Click the pic to view the brochure  
 
Cliff Park Ormiston Academy: Engaged by Cameron Creative, a thriving Norwich design agency, I was commissioned to review the text of the Academy’s planned new prospectus. The brief was to adapt the rather factual tone of the copy to one which engaged directly with pupils’ parents. Click the logo to view the brochure  
 
Coffee Quest: Coffee is the copywriter’s best friend when deadlines are tight so writing Coffee Quest’s new website was the perfect project for me! Peter Fears is a man who knows his beans and his company Coffee Quest is a leading B2B equipment and beverages supplier in East Anglia. Click the cup to visit the site  
 
Urban Plumbing: “I asked Eric to help with my website. He listened, got it immediately & delivered a clear, upbeat re-write which I am truly delighted with. He listened to what I wanted and he knows his stuff, from keywords to SEO; all the things I have no idea about. No hesitation to recommend or use him again.”
 
 
Sree Santhosh Garments: This Indian manufacturer recognised that their UK export drive needed underpinning with high-quality marketing content. Interpreting the brief into Contemporary Business English my copy combined technical data and environmental initiatives with powerful sales messages. Click the cover to view a sample page  
 
Peter Robinson's Cats: Peter is a highly respected artist producing cat portraits by commission. My recent challenge as a copywriter was to write words for his new website which would reach out to cat lovers across the world and persuade them to immortalise their pet through Peter’s unique artwork. Click the cat to visit Peter's site  
 
Sir Steve Redgrave: I was commissioned to devise and implement a marketing strategy for the launch and development of the FiveGold brand. The copywriting tone and content, drawing on Redgrave’s unique five gold medal Olympic record, played a key role in the continuing success of the brand.  
 
Ben Sherman: As Marketing Director of this iconic brand in the 1990’s, my challenge was to update its image and product profile for a younger audience whilst retaining the key strengths of its origins. The brand was successfully re-launched with a marketing approach which fused its 1960’s heritage with prevailing fashion trends.  
 
Pierre Cardin: My brief was to create an advertising campaign which would capture the attention of London commuters, raise the Cardin profile and boost sales. Posters were displayed in Tube stations, and Buses carried signage promoting the brand creatively yet commercially. The campaign yielded great results for the UK licensee.  
Eurotex: The UK division of this Danish textile company commissioned me to write content for a brochure and website. With global production resources, the challenge was to balance technical data with a strong competitive sales message. Click the pic to see some sample pages  
 

I’m not an ad agency or art school man. I came to copywriting from the business school of hard knocks.

Having managed international brands including Ben Sherman and Savile Row, I now focus exclusively on copywriting for enterprises big and small.

I’ve built successful relationships with a wide range of clients and written copy for everything from websites to advertising campaigns.



Email: eric@eswriter.com
Phone: 07970 413316



"A rarity amongst copywriters, Eric is a good communicator with a strong commercial background."

Andrew Ogden, MD,
Broadcast Media Services Ltd.



"We invested a lot in our rebrand and needed the copy to not only capture the tone of our business, but also convert website visitors into enquiries. Eric did an excellent job on both these counts - helping us get a quick return on investment from his copywriting skills. As a fellow marketing man, I highly recommend his services."

Marcus Hemsley, Director, Fountain Partnership. Google International Award Winning Digital Marketing Agency.



Call me on 07970 413316
Email me at eric@eswriter.com